Valpak Direct Mail Franchise

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Valpak Direct Mail Franchise

"Valpak Direct Mail Franchise Opportunity. A Franchise With Measured Success!"


About Valpak

Valpak pioneered local cooperative mail in the United States 38 years ago. Today, Valpak is one of America's leading direct marketing companies with more than 200 franchises. The familiar blue envelope delivers savings each month to more than 40 million homes across the United States, Canada and Puerto Rico. Each year, Valpak produces more than 19.5 billion offers in 500 million envelopes. More local savings can be found on, the company's Internet site since 1996. Valpak is owned by Cox Target Media, Inc., a subsidiary of Cox Newspapers, which is owned by Atlanta-based Cox Enterprises, Inc. With major holdings in newspaper, television, radio, cable and Internet/interactive industries, CEI is the 8th largest media company by revenue in the United States.

The Valpak Opportunity

High income potential

  • $49 billion industry is growing at 8% annually.
  • The sustained growth rate of Valpak is more than double the industry average.
  • You don't need to reinvent the wheel! Our successful franchisees have been refining this program for many years.
  • Share in passive profits from over $150 million in national & intermarket sales
  • Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.

High visibility & recognition

  • We pioneered the industry over 37 years ago and continue to be the leader.
  • Valpak is twice as large as its next two competitors combined; supported by nearly $10 million worth of national media exposure annually - the #1 brand by far.
  • We mail more than 500 million envelopes a year containing more than 19 billion local, regional and national offers to nearly 46 million households.
  • Nearly eight out of 10 adults receiving the Valpak envelope open and look through it. (Source: Consumer Communications Inc., March 2004)

Solid, reliable company

  • Valpak has a rich heritage dating back to 1968.
  • Valpak is an affiliate of Cox Newspapers. Cox Newspapers is a division of Cox Enterprises, the sixth largest media company in the U.S.
  • New $200 million state-of-the-art Valpak manufacturing facility is scheduled for completion in 2007. (Source: Ad Age, Aug. 2004)

Simple business model

  • Valpak helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
  • Our successful franchisees and sales representatives build relationships by offering proven advertising and marketing solutions.
  • Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak office.

Training / Support

New franchise owner training, sales and computer training are provided to all new franchisees in Largo, FL. Continuous field support and sales training is offered to all franchisees and sales reps thereafter.

Qualification requirements

Valpak can be an outstanding franchise for the entrepreneur who understands direct sales. The majority of franchise owners are hands-on and active in the business.

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Franchise details

  • Franchise category:
    Direct Mail / Advertising
  • Franchise type
  • Year established
  • Franchising since:
  • Franchised units:
  • Provides financing?
  • Start-up cash:
    $75,000 to $150,000
  • Investment:
    $100,000 - $200,000
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