After all, we're talking about ice cream, not technology. The truth is innovation is essential in any business and in our business, we're known for innovation in our ice cream flavors. It's not just flavor innovation that is required to make the business successful; we have to be creative and thoughtful about the entire customer experience. Think about it: people change over time; trends come and go, tastes change. What was important to people 20, 10 or even five years ago may be inconsequential today. That can be applied to flavors, design, or even service. That is why we must continue to innovate in our business. To maintain our edge in the marketplace, we need to dream up new ideas, test them with customers, and determine if they will help drive our business forward. That's just what we just accomplished in Las Vegas with our new store design. We have been very careful to keep in mind the long history of our brand before we try to become something that customers don't want us to be. We must stay true to our heritage while being a relevant, contemporary brand.
Not only are we popular with the average consumer, but we are popular in television and movies as well! Next time you are watching your favorite show, look for the Baskin-Robbins logo! Our never-ending focus on fun combined with our commitment to innovation and a quality customer experience is important when you're considering investing in a business. We have over 98% brand awareness and over 80% of people living in the United States have eaten Baskin-Robbins. We've been voted the #1 Choice in Treats Chains by Restaurants & Institutions 13 of the last 17 years. And we're currently ranked #10 by Entrepreneur Magazine (the #1 ice cream brand) on its 2004 Top Franchise List. We are a recognized leader in the ice cream industry, and we're interested in talking to people who share our commitment.
Our signature pink spoon is known not only all over the country but all over the world. Baskin-Robbins has over 5,000 global locations in over 40 countries and we are continually opening new franchises.
About Dunkin' Brands
Dunkin' Brands, Inc has decades of experience in assisting franchisees build strong businesses. We're a stable, innovative franchising company that provides training and support - from assistance in site selection and financing to marketing and training. Our brands receive top rankings. Dunkin' Donuts and Baskin-Robbins garnered high rankings in the Entrepreneur Top 500 Franchises list 2005: Baskin-Robbins was ranked #31 best franchise and #17 fastest growing! Dunkin' Brands has the size and strength to adapt to your changing business needs. A company of this depth can provide the resources necessary to enhance your franchisee experience.