Firehouse Subs

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Firehouse Subs

Firehouse Subs Restaurants offer and serve large-portion hot submarine-style sandwiches.


We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.

Our Story

The creation of Firehouse Subs was based on our enthusiasm for food, love for cooking, and passion for serving customers. We learned from our parents at an early age that you have to take care of the customer. After trying our hand at several different ventures both together, and on our own, we reunited and the entrepreneurial juices started flowing.

We researched many ideas and concepts in the industry, and wanted to open a microbrewery restaurant but couldn’t afford it. Subs were becoming a popular niche. The more we talked about it, we knew we could create a sub that would stand out among the rest. Large portions, fresh hot subs, and better service.

Financially however, we had to get creative to open up the first restaurant. Our family and friends pitched in. Lots of blood, sweat and tears went into opening the first store. Firehouse Subs has been serving the hottest subs in town ever since opening day. We celebrated our 10th anniversary in 2004, and have opened more than 240 locations throughout the southeast.

Area Representatives

The Area Representative is the foundation upon which we are building our franchise system. Rather than service our franchisees with a network of field based employees, we have selected this entrepreneurial model as the primary means to deliver services to our franchise community. We believe this model provides a caliber of support and continuity of relationships that cannot be achieved through traditional corporate-based models.

The Area Rep business model is built upon two key elements:

  • The training restaurant
  • A share of the royalty and fees (franchise and development) collected from franchisees in the Area Representative’s territory

Our Area Reps must have experience in Multi-Unit Restaurant Management (with profit center accountability). Experience in real estate, construction, and marketing is highly preferred. Area Reps must demonstrate a dynamic personality; work well with others; be able to lead through example and influence; and understand the dynamics of the franchisor-franchisee relationship.

The Word Is Out

  • Top 500 Franchises in the United States #144 Entrepreneur Magazine
  • Top 200 Global Franchises #115 Entrepreneur Magazine
  • Top 400 Restaurant Chains #226 Restaurants & Institutions Magazine
  • Business Journal Top 50 Business Journal - Jacksonville, FL
  • Franchise Times' Top 200 Franchise

We now man our battle stations from the corporate office in Jacksonville, where we have more than 40 employees overseeing the growth and development of new markets. We continue to live the American Dream everyday, with the same passion and drive, thanks to believers and loyal customers like you. Thank you for taking the time to read our story, for your interest in our company, and for your patronage.

The Area Representative must be solely devoted on a full time business to the Area Representative Business. Partnership and investor relationships are permitted, but the Area Representative must have a minimum of 50% ownership of both the Area Representative Business and the Training Restaurant.

Training / Support

8 week training program, consisting of 6 weeks in-restaurant and 2 weeks of classroom instruction.

Qualification requirements

Franchise agreement requires an operating partner with minimum of 50% ownership; work ethic and service culture are key desired traits.

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Franchise details

  • Franchise category:
    Sandwich / Delis
  • Franchise type
    StoreBased franchise
  • Year established
  • Franchising since:
  • Franchised units:
  • Provides financing?
  • Start-up cash:
    $136,300 to $280,475
  • Investment:
    $200,000 - $300,000
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