In launching a new business venture, there is no substitute for being in the right place at the right time. And we can’t think of a better place to be than in the booming massage therapy market. To relieve the stress of their modern lifestyles, as treatment for a medical condition or just plain relaxation, record numbers of Americans are getting an unprecedented number of massages.
Created by a team of experienced health-club, wellness, massage and business professionals, the innovative Massage Envy® concept was created to meet the growing demand for quality massage services that are affordable, convenient and appealing to a broad base of massage consumers.
The Massage Envy franchise program was designed to enable qualified individuals and groups to get in on the ground floor of a franchise concept that is revolutionizing relaxation.
If you’re looking for a timely investment opportunity with serious potential, welcome to the Massage Envy franchise program.
The Market For Massage Is Huge...And Growing Rapidly.
- Consumers spend between $5 and $7 billion annually on massage therapy.
- They visit Massage Therapists 140 million times per year.
- Those who seek therapeutic massage from trained professionals average 7 visits per year.
- 21% of all Americans have had a massage in the past year.
- The percentage of Americans using Massage Therapists has doubled since 1997.
- Doctors are increasingly including massage therapy as treatment.
- 14% of Fortune 500 companies now offer massage as an employee benefit.
- The growing population of elderly and aging baby boomers continues to fuel an unprecedented demand for massage therapy.
From its inception, the Massage Envy concept was designed to be a great business to own. As a Massage Envy franchise owner, you’ll enjoy a number of advantages, including:
A Truly Unique Approach to Massage
When you become a Massage Envy franchise owner, you are joining the team that pioneered membership-based massage services. Massage Envy is committed to maintaining its position as the innovative leader in mainstream massage.
Innovative Facility Design
From exterior signage to facility design to décor specifications, Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational efficiency at the lowest possible cost.
Attractive Membership Pricing Structure
Providing attractive membership pricing in exchange for an ongoing monthly membership fee is one of the key innovations of the Massage Envy concept. The membership fee and automatic payment structure is designed to encourage ongoing member participation and visits, a steadier, more predictable sales cycle and to reduce administration time and billing time.
Aggressive Marketing Programs
The Massage Envy locations deploy energetic marketing programs designed to attract first-time clients, to establish a strong referral network and to encourage high client usage and retention. Tactics include radio, TV, direct mail, print, public relations, phone directory, word-of-mouth, in-store and email marketing campaigns.
Fully Computerized Operations
While massage may be an ancient art, our massage clinic management system is state-of-the-art. Massage Envy customized management software helps coordinate all aspects of the business, from massage room, therapist and employee scheduling to membership and sales tracking to financial management and reporting.
Professional Working Environment
Therapists appreciate working at Massage Envy for what it provides: pre-scheduled and pre-sold massage clients, a professional work environment, oils, linens and supplies and the camaraderie of other Massage Envy therapists.
Multiple Revenue Opportunities
In addition to potential membership and core service fees, Massage Envy clinics are designed to maximize sales through additional potential revenue centers, including gift card/gift certificate sales, retail sales of massage, aromatherapy and related products and services such as in-home massage, on-site corporate massage programs and special events opportunities.