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WineStyles Inc.

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WineStyles Inc.

Unique retail wine concept, wines are displayed by style, making our affordable wines easy and enjoyable to select.

Description

Walking into a WineStyles store is like taking a journey to wine country. Our ambience is warm and reminiscent of a wine cellar in an old European village. From your first step through the doorway, upon the color-worn floors, you are transcended to another place and time.

You will be captivated by the walls drenched in rich Tuscan colors, accented with antiqued wood and worn surfaces; they are stacked high with a visual seduction of wine encased in a boundless array of old stone alcoves, all blending into a scene from the aged wineries of the world. Oak barrels encasing wine cooling units mask the present day and transcend you back a few thousand years, when wine was the drink of choice for the discriminating gourmand.

WineStyles offers consumers an uplifting shopping experience that opens up an engaging in-store world. Wines are conveniently organized by taste “styles" and are accompanied by point-of-sale cards that offer at-a-glance information.

Targeted WineStyles locations are residential retail centers in areas with a high percentage of upscale, over-age-40 consumers. Once you find a location, we will assist you in your store layout, construction, and ordering of equipment and inventory.

Who are our competitors and why is WineStyles more successful?

  • Grocery stores offer a wide variety of wines with varying degrees of quality, taste and value
  • "Neighborhood" liquor stores offer standard wine choices amongst an endless array of hard liquor and beer
  • Mass retailers and discount wine stores carry an unending number of selections with varying degrees of wine expertise and customer service
  • Wine stores dedicated to the connoisseur are perceived to be too complicated, snobbish and expensive

Most of our retail wine competitors are:

  • Stocked with overwhelming choices
  • Disorganized and inconsistent
  • Not standardized
  • Lacking customer service and in-depth product knowledge
  • Not offering a desirable "wine experience"

Training / Support

5 days at our corporate office, including wine tastings, marketing, advertising, customer procedures, management techniques, cost accounting and general business procedures.

Qualification requirements

Qualified entrepreneurial candidates to join the expertise of the WineStyles team, which has been combined to provide an extraordinary and unequaled sytem by which to grow and prosper.

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Franchise details

  • Franchise category:
    Wines
  • Franchise type
    OfficeBased franchise
  • Year established
  • Franchising since:
    2003
  • Franchised units:
    113
  • Provides financing?
    Yes
  • Start-up cash:
    $75,000 to $100,000
  • Investment:
    $200,000 - $300,000
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