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Wild Birds Unlimited, Inc.

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Wild Birds Unlimited, Inc.

We support the original,largest retail franchise system specializing in bringing people and nature together.

Description

Wild Birds Unlimited Franchise For Sale Information:

We are the first and leading franchise system specializing in the hobby of backyard birdfeeding. We represent more than 20 years of experience and have over 300 stores! Wild Birds Unlimited functions as a true community resource: we provide valuable knowledge about the bird feeding hobby, and represent a unique and pleasant shopping experience. We bring people and nature together by creating an environment that allows you to build on your strengths, as well as tap into ours. With our proven system, training and tools, let us show you how to achieve your dream of owning and operating your own business.

Questions

How long has Wild Birds Unlimited been in business?

Founder Jim Carpenter opened the first store in 1981 in Indianapolis. The first franchise opened two years later. Currently there are more than 300 Wild Birds Unlimited stores in the United States and Canada.

How much does it cost to start a Wild Birds Unlimited store?

Start-up costs generally range from $98,916- $154,733 depending on your location, store size, rental rates, availability of capital and the time of year the store opens. In addition, franchisees pay an ongoing royalty fee of 4 percent of gross sales and 1 percent of gross sales to the Wild Birds Unlimited Advertising Fund.

What kind of support will I receive as a Wild Birds Unlimited franchisee?

More than 40 professionals stand ready to assist you at the company's Franchise Support Center in Carmel, Indiana (an Indianapolis suburb). They provide support in every aspect of retailing including site selection, lease negotiation, purchasing, retail operations, marketing, information systems, human resources, training and communications.

Do I receive an exclusive territory?

Yes. No other Wild Birds Unlimited store will be allowed to open within your exclusive territory. Wild Birds Unlimited has extensive market research on the demographics of our customers, and we select our territories with that information in mind.

How big is the market for Wild Birds Unlimited?

Imagine a backyard that can fit 52 million people and still have room to grow! Across North America, that's the number of people who participate in birdfeeding and wildlife watching in their own backyards, according to the most recent U.S. Fish and Wildlife Service Survey of Fishing, Hunting and Wildlife Associated Recreation.

And they spend money to support their hobby. The most recent statistics for consumer spending show people spend nearly $4.7 billion annually on birdfeeding and watching wildlife. Of that, they spend $3.2 billion on birdseed and wildlife food, $832 million on birdfeeders, birdbaths and nesting boxes, and $636 million on binoculars and spotting scopes.

What makes Wild Birds Unlimited unique?

From the day we opened our first store our goal has been to provide the products, services, expertise and atmosphere that would give others the opportunity to bring nature into their backyards. Our stores not only offer a pleasant and unique shopping experience, they also function as a community resource by providing valuable information about birds and birdfeeding. People can buy birdseed and birdfeeding supplies at a variety of stores. They cannot, however, get the quality information, excellent customer service, specially developed products and custom seed blends that differentiate Wild Birds Unlimited from other retailers. All of these extras create incredible customer loyalty, with our customers returning again and again to share their stories about their cheerful chickadees or to seek solutions to specific birdfeeding situations.

As with most retailers, our sales are greatest in the fall and holiday season. However, attracting birds and other wildlife, such as hummingbirds and butterflies, is a year-round hobby. In addition, we carry a high-quality line of nature gifts, and our customers visit us for Mother's Day, Father's Day, wedding, birthday, house-warming and other special gifts.

Do I need to be a bird expert?

Not necessarily. We look for owners who share our goal of helping bring people and nature together. We will provide the training you will need to become your community's authoritative source on attracting, feeding and enjoying the birds in your area.

Training / Support

Franchisees receive ongoing, comprehensive training - on site and at headquarters - including business planning, site/lease analysis, financial management, marketing, purchasing, HR, information systems and complete operational support.

Qualification requirements

Franchisees must appreciate nature and enjoy teaching customers how to attract and enjoy wildlife. Franchisees are owner/operators and are awarded franchises based on their entrepreneurial spirit, management skills and financial abilities.

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Franchise details

  • Franchise category:
    Pet food / supplies
  • Franchise type
    OfficeBased franchise
  • Year established
  • Franchising since:
    1983
  • Franchised units:
    315
  • Provides financing?
    Yes
  • Start-up cash:
    $20,000 to $35,000
  • Investment:
    $100,000 - $200,000
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