Palm Beach Tan has changed the image of the indoor tanning store forever by introducing the concept of the Tanning Superstore. Each Palm Beach Tan location boasts two to three times the square footage of a typical tanning salon. And unlike many stores that are located on the second floor of a class "C" strip mall, Palm Beach Tan superstores are strategically positioned in high profile class "A" retail developments. This has greatly increased the sales volume of the stores, attracting customers who might not have previously considered indoor tanning.
What does Selling Sunshine™ mean? In a world where appearances count, a healthy-looking tan is an essential part of a positive self-image for many people. This desire to not only look good, but to feel good about your appearance has created the basis for the 6 billion dollar per year indoor tanning industry. Palm Beach Tan is already an established leader in this growing indoor tanning market with an 14-year track record of making profits by delivering what appearance-conscious customers want. With no well-organized or well-capitalized competition, the company is now positioned to lead a major market consolidation to become the nationally recognized market leader.
Palm Beach Tan has been able to effectively build brand awareness by establishing a uniform layout and color scheme for all our stores. This distinctive universal design not only allows us to achieve significant economies of scale in purchasing and operation; it also plays a large role in enhancing the tanning experience for customers.
Palm Beach Tan is pioneering the use of information technology in the tanning industry to streamline operations and control costs. A specialized industry software system is used to provide automated billing, inventory management, equipment control and management tracking capabilities. With routine processes and procedures automated, managers and staff have more time to interact with the customers and market additional products and services.
These advanced information systems allow Palm Beach Tan to track membership data, tanning activity, sales information and seasonal fluctuations in a timely fashion. With this information, marketing programs have been developed to optimize revenue and minimize seasonal fluctuations.
Every Palm Beach Tan Superstore features the latest equipment from the leading manufacturers. Palm Beach Tan is able to take advantage of its size and buying power to work directly with the manufacturers, improving both the quality and safety of tanning equipment and procedures. Extensive knowledge of leading-edge tanning technologies helps ease customer concerns regarding equipment safety and the exposure of undesirable types of ultraviolet light.
In addition, for the ultimate tan without using UV light, all Palm Beach Tan stores feature the revolutionary Mystic Tan System. Mystic Tan offers the latest in sunless tanning technology to provide a beautiful looking tan in only seconds with no UV exposure at all!
All Palm Beach Tan management personnel complete a comprehensive training program that details:
- Sales practices and techniques
- Product knowledge
- Management information systems
- Customer service
Unlike the typical tanning store, Palm Beach Tan considers itself to be in the service business and utilizes an enterprising approach toward marketing its services and products. Management teams receive added incentives and bonuses based on the financial performance of their stores.
Palm Beach Tan has cultivated a distinct corporate philosophy that places the highest priority on customer service and rewards members of its management team for their effort and commitment.