Norwalk - The Furniture Idea

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Norwalk - The Furniture Idea

Upholstered furniture retail specialty stores offering consumers a choice of 1000+ fabrics & leathers.


For over 100 years, we've helped furniture shoppers create something unique. Since 1987, we've done the same for our franchises.

Our philosophy is simple: Create stylish, one-of-a-kind upholstered furniture in an intimate, service oriented retail environment. That means a low-inventory investment for you and an extraordinary selection for your customers. It's this uncanny furniture store concept that makes our nearly 80 Norwalk - The Furniture Idea stores a growing success and the right concept, at the right time.

Why Norwalk Now?

Consumer research shows people spending more time at home these days. They see their home as their refuge, their sanctuary from the pressures of the world.

More time at home results in more spending to decorate those homes. And today's sophisticated, upscale consumer does not want to settle for ordinary, off-the-shelf decorating solutions.

A great Idea.

If the need is for unique home furnishings, Norwalk - The Furniture Idea is the solution. Shoppers at our stores choose from hundreds of comfortable, fashion-right styles. We encourage them to cover those styles in their choice(s) of more than 1,000 stylish fabrics and leathers. Then, we invite them to personalize their selection through countless customization parameters.

It's a unique concept that's backed by the insight and resources of Norwalk Furniture Corporation - a leader in home fashions.

An Idea that works.

Talk about a good business marriage. On one side, you've got Norwalk Furniture Corporation, recognized industry-wide as the custom furniture manufacturer. On the other, there's Norwalk - The Furniture Idea - one of North America's most successful custom furniture retailers. Together, they create a trusted and growing brand name. This unique partnership allows our franchisees and our consumers to get just what they want.

From a business standpoint, what could be better than to offer the most choices while maintaining an absolute minimal inventory? That's what happens when you allow consumers their choice of what should be manufactured - instead of guessing consumer needs and amassing inventories to feed your sales.

Be in business for yourself, not by yourself.

When you join the Norwalk - The Furniture Idea franchise family, you buy into more than just a brand name. You gain access to the support and insight that's helped our franchise network continually grow and thrive. It's a comprehensive support program that includes help at every stage of franchise ownership.

Site Selection

Our on-staff real estate specialist has extensive franchise experience and will assist you in locating & negotiating a winning location for your store.


Many of the franchisees we approve have no home furnishing retail experience. But our comprehensive and on-going training program is unmatched in the industry. An elaborate library of training videos and workbooks is supported by our retail training team, each of whom have several years' experience with our company.


From the first week of operation, we provide a Norwalk specialist to assist you onsite to help ensure things go smoothly. That individual, as well as the entire franchise team, is available to answer your questions and to help with your business challenges from that day forward.


Knowing what to buy and how to display it can be an overwhelming task for a furniture store owner. But assistance in these areas is provided by a team of Norwalk franchise professionals and through our comprehensive training program. In addition, our tremendous buying power is used to secure special shipping, distribution, and pricing for many products.

Advertising and Marketing

From an extensive library of local newspaper advertising materials to direct mail and regional magazine advertisements, we provide it all, with most materials conveniently available online. A yearly marketing plan coordinates usage of these materials for maximum effect.

Training / Support

Five weeks of initial training (two weeks at franchise site), full video library, three franchise conferences per year.

Qualification requirements

Fashion minded individual who is sales/people oriented, who can devote full time to business or present a qualified manager who can.

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Franchise details

  • Franchise category:
    Home / Mobile Services
  • Franchise type
    StoreBased franchise
  • Year established
  • Franchising since:
  • Franchised units:
  • Provides financing?
  • Start-up cash:
    $100,000 to $125,000
  • Investment:
    $400,000 - $500,000
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